The creative process: how does it happen?

Here’s a pretty good commercial from Volkswagen of Canada for the new Jetta GLI:

Not destined to go down as one of their classics, but aesthetically rather pleasing, with a nice Ennio Morricone-ish Spaghetti Western soundtrack.

And here’s a look behind the scenes revealing how a 30-second spot like the one above is achieved:

Pretty neat. Nevermind that we don’t particularly care for the latest GLI (which – predictably – has fallen victim to model bloat, and feels disappointingly watered-down and insipid), nor that it’s laughable to fantasize about hanging the tail out on a front-driver like the Jetta— those are neither here nor there. Joe Public – who increasingly neither knows nor cares which wheels are driving his car – is none the worse for it.


~ by velofinds on July 8, 2011.

One Response to “The creative process: how does it happen?”

  1. If this is real, then why can I still see the red of the taillight after the taillight itself has disappeared behind the car (starting at 10 second mark)? I have no reason to believe they’re lying about it being legit, but I am curious.

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