Alfa Romeo in the US— this is what we missed out on
Stepping back in time real quick..
U.S. Sales Halt By Alfa Romeo
Published: January 25, 1995
The Italian car maker Fiat S.p.A. said today that it would stop making its Alfa Romeo cars for the North American market after this year because of heavy losses.
That will mean the end of Fiat’s passenger-car presence in the United States. Fiat also makes cars under its own name and under the name Lancia, although they are not sold in the United States or Canada.
Fiat said that “Alfa Romeo’s continued presence in the North American market has become increasingly economically unfeasible” and that it expected losses to continue. The statement did not give details of the losses.
The company said it could not justify the cost of adapting future models to United States specifications (source).
Yes, the examples above are all FWD, but they look so good that had we been in the market at the time and these were available, we would have instantly chosen them over the competition in their respective segments from Audi, BMW, and the like. They really are that striking— enough to make us go ‘handling? what’s that?’
(Image credit: Keith Mulcahy)