The creative process: how does it happen?
Here’s a pretty good commercial from Volkswagen of Canada for the new Jetta GLI:
Not destined to go down as one of their classics, but aesthetically rather pleasing, with a nice Ennio Morricone-ish Spaghetti Western soundtrack.
And here’s a look behind the scenes revealing how a 30-second spot like the one above is achieved:
Pretty neat. Nevermind that we don’t particularly care for the latest GLI (which – predictably – has fallen victim to model bloat, and feels disappointingly watered-down and insipid), nor that it’s laughable to fantasize about hanging the tail out on a front-driver like the Jetta— those are neither here nor there. Joe Public – who increasingly neither knows nor cares which wheels are driving his car – is none the worse for it.